The NORTH Story

 We have decades of experience helping our clients achieve success.

About NORTH

Founded in 2018, NORTH began from a profound yet simple vision: 

  • We believe that communities thrive when they are made up of individuals who share in the privileges and obligations of ensuring that the community flourishes. By keeping the focus on people, their relationships within organizations, and a cohesive and holistic approach, NORTH’s vision is to "Make the world a better place for YOU to work in and a better place for US to live in."
  • Offering a 360° approach, NORTH, guides you from the first seed of an idea, through brainstorming and all the way through designing, funding, and implementation. NORTH is also your partner when you want to enhance your organizational culture, develop your team, and cultivate your relational leadership style.
  • María Kristín Gylfadóttir founded NORTH based on a deep belief that opportunities are based on equality, justice, creativity and a clear vision and that they can only come true in an environment that cultivates a culture of innovation, trust and diversity. 
  • NORTH is a non-profit organization. This means that part of our service is provided as a "community service" and at no cost to service recipients.

Our Story

"I founded NORTH at a special time in my life in 2018. I have always been fortunate to work in areas that bring me both joy and purpose. However, everything has its limits, and I was so passionate about my projects that I burned out! I wish for no one to hit rock bottom, but in my case, it turned out to be a blessing. Forced to, I finally gave myself time. I nurtured myself, my body, and my connections with my family. With a stronger self-image and increased self-confidence, I decided to leave a job I had held for a long time and mostly loved to start my own company. The fear of venturing into the unknown and creating my own income was certainly there, but my belief that I could contribute to others with my strengths was greater than my fears. NORTH is built on my personal values and an honest desire to improve our work environment and community. I sincerely believe that a small effort can make a significant impact, and NORTH's service is based on enhancing the ability of those we work with to better tackle their tasks, help them find their own vision and purpose in work and life, and support them in helping themselves. Our goal is to grow those we work with, as well as ourselves."

Our aspirations of what we hope to achieve with NORTH are clearly reflected in NORTH’s vision statement: “to make the world a better place for YOU to work in and a better place for US to live in”

María Kristín Gylfadóttir

Our Values

Our aspirations of what we hope to achieve with NORTH are clearly reflected in NORTH’s vision statement: “to make the world a better place for YOU to work in and a better place for US to live in” As we aspire to this vision, NORTH’s core values guide us. They help determine our operations, decision making and organizational culture. 

HONESTY

for NORTH means that our team does not shy away from difficult conversations, which are catalysts for transformation when conducted with respect and care in a safe environment. Similarly, the NORTH team will not hesitate to highlight and reflect on strengths and successes. Celebrating achievements reflects integrity just as much as difficult conversations do.

TRUST

for NORTH is built on two pillars. The NORTH team always assumes good intentions, which is reflected in our willingness to take risks with our clients. Credibility is also a core part of NORTH. NORTH has established a reputation as a reliable company, based on long -term active demonstrations of integrity, compassion and equity.

COOPERATION

for NORTH this is a display of its commitment to work towards a common purpose and the benefit of the greater good. NORTH believes that no one flourishes alone, and that true collaboration requires working together for common interests.